ISBA Conference 2018: Marc Pritchard on transparency and accountability

Speaking at ISBA's Annual Conference, Marc Pritchard, P&G's Chief Brand Officer, outlines his plans to take back control, looking at how the industry can transform itself and move from wasteful mass-marketing to mass 1-1 brand building fuelled by data and digital technology.

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ISBA Conference 2018: Marc Pritchard on transparency and accountability